Social media has changed the way we connect with or even invest in one another. The apps like Facebook, Instagram, Twitter, and TikTok are, no doubt, a topic of discussions about investments, specifically in forex trading and crypto. Unfortunately, scammers have caught on and are now preying on those unsuspecting people, rotten with investments and drawing billions of dollars out every year.
So, what makes social media a perfect vehicle for scammers? How do scams even work, and how do you protect yourself?
In this guide, we discuss how scammers work, the current trends in the world of scams, and practical ways of staying safe online.
Due to the volatile nature of forex and cryptocurrency markets and the high returns they promise, scammers are attracted to these schemes. According to the Federal Trade Commission, in 2023 alone, loss from scams related to investments was over $3.8 billion, with a significant share coming from scams fruiting from social media.
The scams presented here seem completely legit, albeit bearing fake testimonials, celebrity endorsements, and a professional website. By the time the victim realizes they've been duped, his money is nearly impossible to recover.
Over 60% of investment scams reported in 2023 originated on social media platforms.
Instagram, Facebook, and Telegram are the most commonly used platforms by scammers.
Crypto scams now account for nearly 40% of all online investment fraud cases globally.
Scammers quickly adapt, always modifying their methods so that they can bypass platform security. Below are the common tactics they use:
Scammers impersonate or collude with fake influencers to promote fraudulent forex and crypto investments. These supposed "influencers" flaunt extravagant lifestyles that supposedly stem from their trading success. People would see the posts and easily accept the endorsement as true without realizing that the influencer might be either fabricated or paid off.
Example: The 'CryptoQueen' of OneCoin, Ruja Ignatova, used social media and bogus endorsements in order to scam investors worldwide out of more than $4 billion.
Ensure that the account is verified, and cross-check what an influencer states with external sources.
Be cautious of any influencer who states that profits are guaranteed, or the investment is risk-free.
Scammers overwhelm news feeds with sparkling reviews from alleged clients who have doubled their investments overnight. Often these reviews show stock photos and use generic names.
Example: A fake forex trading platform utilized doctored screenshots showing huge profits to lure hundreds of victims into making deposits.
Links promising "exclusive forex tips" or "instant crypto profits" can redirect users to phishing sites that steal login credentials.
Ponzi schemes involve paying returns to earlier investors using the funds from newer victims. These schemes often start on social media, with scammers posting about "amazing returns" and urging followers to invest quickly.
Example: The Gain Bitcoin scam in India used WhatsApp groups to attract investors, resulting in over $2 billion in losses.
Scammers exploit psychological triggers to manipulate victims. Understanding these tactics can help you stay alert.
As technology evolves, scammers refine their strategies. Here are some emerging trends to watch for in 2024 and beyond:
AI-Generated Content: Scammers use deepfake videos of celebrities promoting fake investments.
Telegram & WhatsApp Groups: Private groups promising "exclusive insights" often become traps.
Crypto Rug Pulls: Fraudsters create hyped-up crypto projects and vanish once funds are raised.
Staying safe requires vigilance and skepticism. Follow these practical tips:
Verify Before You Trust
Scrutinize Social Media Content
Never Share Sensitive Information
Avoid Unsolicited Investment Offers
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Here's what they offer:
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Very large returns asked with references in bogus formats, and people insisting on making a quick decision. Validate some facts with independent sources.
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Instagram, Facebook, Telegram, and TikTok are platforms most exploited by scammers.
Because of its anonymity, global outreach, and convenient accessibility, social media continues to be the perfect ground for scams to operate.
Report the account, do not click on any links, and tell others about the potential scam.